LIU JO

The Iconic Denim

I created comprehensive advertising assets for Italian fashion brand Liu Jo for their Iconic Denim campaign. The tasks included designing versatile digital content for social media and website use in multiple formats, including vertical layouts with and without branding elements.

I also developed impactful print materials for large-format applications including billboards and bus advertisements while maintaining brand consistency while optimizing each design for its specific platform and viewing context.

2024